bird's eye view of Hamline students studying business

Marketing Concentration

Bachelor of Business Administration

A company could have the best product in the world, but without an effective marketing plan, even a five-star item can go unnoticed and fail. With Hamline's BBA with a marketing concentration, you'll learn how to:

  • Identify your target audience and shape your product’s message to target their needs
  • Develop products and services to fill that need
  • Spark awareness and interest in your target audiences.

We prepare our graduates to contribute to the corporate, entrepreneurial, nonprofit, and public sectors with a broad range of tools developed in the classroom and in hands-on internships.

hands typing on laptop computer
Emmanual Glass '25

It’s easier to network here than at a larger university. You also get to know your professors and benefit from their resources and experiences, which can help you find opportunities in the community. I want to especially recognize Stacy Bosley. She is so wonderful and so hands-on with her approach, which made me feel supported as a student.

Elmo Glass '25, business administration; of Saint Paul, MN

Marketing concentration program details

Career Paths
Career Mentor

Internships for marketing students

We make sure you leave Hamline with hands-on marketing experience on your resume—and the opportunities are boundless. Whether you want to explore a career in social media management, consumer data analysis, audience outreach, or beyond, we have internship opportunities for you.

Examples of past marketing concentration student internships include:

  • Better Business Bureau, advertising review intern
  • Jonny Pops, marketing intern
  • Minnesota Children's Museum, integrated marketing video intern
  • Minnesota Zoo Foundation, recreation management intern
  • Mountain Sky Guest Ranch, marketing intern
  • Retailigence, marketing intern
  • Inter-Enlace, marketing intern
  • Rubicon Mortgage Advisors, marketing intern
  • Small Business Digital Marketing, marketing and event production manager
  • YouthCare/Camp Sunrise, special events intern
  • Driven Dreams Media, marketing assistant intern
  • Lake Life Hospitality, intern
  • Two Men and a Truck, marketing intern

Explore career paths for marketing students

Our innovative courses and one-on-one mentoring by faculty will give you the tools to succeed in a variety of jobs, such as:

  • Social media manager
  • Graphic designer
  • Lead copywriter
  • Digital organizer
  • Communications officer

You can also put your degree to work in any number of fields, including:

  • Public relations
  • Recruitment
  • Quality assurance
  • Production management
  • Commercial advertising
  • Real estate
  • Operations research
  • Copywriting and content creation

Better prepare for your career with our mentor program

With Hamline's career mentor program, you'll graduate with advanced career preparation after working one-on-one with your personal senior executive mentor to plan your career and learn what you need to impress hiring managers and recruiters.

Get started with the Career Mentor Program

Sonal Gerten of the Hamline School of Business discusses the Marketing Concentration

Why study marketing at Hamline?

Professor Sonal Gerten of the Hamline School of Business discusses the benefits of studying marketing at Hamline, including small class sizes, close-knit community, and the ability to customize your studies to meet your interests and career goals.

Explore the Bachelor of Business Administration

Hamline’s business administration major encompasses a wide range of instruction and skill-building designed to make you a leader in today’s ever-changing business landscape.

Find out more about our major in Business Administration

Additional Business Administration concentration areas:

Accounting    Finance    Management    Business Analytics

Take your next step today

Interested in marketing? We’d love to send you information, including more on business majors and student life at Hamline.