• Students working around a table

    Marketing Analytics Clinic 

    With the Marketing Analytics Clinic, you’ll gain experience through a real-world marketing project, setting you up for a career in marketing and analytics. 

    Each semester, the clinic partners with small to mid-sized businesses and nonprofits in the Twin Cities. Working with faculty, four undergraduate students create a marketing project to both benefit the business and provide students with an internship experience.

    Students will:

    • Meet with clients.
    • Assess needs and requirements.
    • Analyze current marketing and needs.
    • Communicate results.

    Examples of potential projects include:

    • Aggregating and analyzing data across multiple sources (Facebook, Instagram, email marketing, Google Analytics, CRM data, etc.).
    • Creating a data-informed marketing plan.
    • Doing testing to optimize marketing campaigns.
    • Developing strategies to reach specific audiences based on demographics and email marketing open-rates/click-through rates, etc.
    • Researching keywords and hashtags to optimize websites and digital campaigns.
    • Studying text across the web and social platforms to understand competitive positioning.

    Student Associates

    Each term, students will be selected by application. Students receive a paid stipend and satisfy their internship requirement for graduation.

    Consideration given to:

    Spring 2021 associates

    • Alex Rouse ՚22; majors: finance and marketing
    • Dominic Hebel-Barreto ՚21; major: marketing
    • Shanoah Harren ՚21; major: business analytics; minor: computational data science
    • Max Bolger ՚22; major: computational data science; minors: business analytics and economics

    Interested in becoming a business partner?

    The clinic can help businesses and nonprofits who don’t have the resources to make data-informed marketing decisions on their own.

    Business partners will benefit from:

    • Using advanced machine learning tools on existing internal and external data to uncover new marketing strategies.
    • Collaborating with two faculty experts in their fields who will closely guide the students.
    • Building your legacy by contributing to our next generation of business leaders.
    • Gaining diverse perspectives to solve your business challenges.
    • 700+ hours of analysis and recommendations from the project team.

    If you are interested in working with the clinic, contact:

    Sonal A. Gerten
    Instructor, marketing

    Dr. Brett Devine
    Assistant Professor, business analytics