Hamline News

Podcasts: A New Tool for Learning


Hamline’s School of Business is no stranger to trailblazing and Marketing Instructor Sonal Gerten has applied that spirit of adaptation and innovation to her teaching.

Gerten is making the most of the pandemic social distancing precautions by connecting students with business leaders using podcasts as part of her teaching.

In fall 2020, students in the marketing foundations class helped create the “Wise Words” podcast. Students signed up to craft questions for and interact with a senior marketing leader — C-suite executives and director-level professionals. The students led the virtual discussion with the guest, following prompts developed by Gerten. The meetings were recorded and became content for the class to access via Canvas.

Gerten said that the feedback after the meetings from both the guest speaker and the students was great and she looks forward to continuing this style of teaching and learning for future classes, even post-pandemic.

The podcast format connected students in a meaningful way with business leaders, Gerten said, which enabled them to see themselves in these leadership roles after graduation.

Student Aoife Zamacona ’22 recounted that the podcasts had enhanced her learning.

“They helped me gain a new perspective on professionals’ experiences. I think getting a closer look at people’s personal knowledge on subjects that mean a lot to them helps you obtain more information on the matter other than just reading about it in a textbook,” said Zamacona.

This teaching style fits with Zamacona’s career goals outside of the classroom.

“[The podcasts] help me visualize the possibilities I have going into a real-life career that isn’t just a work study job and consists of actually being able to utilize my skills,” Zamacona said.

Written by Emily Lall