Hamline News

New Marketing Analytics Clinic Secures Client

The new Marketing Analytics Clinic from the School of Business has signed AmeriSave’s wholesale mortgage division as its first client.

Hamline’s Marketing Analytics Clinic employs four student interns as associates to work on projects at the intersection of marketing and business analytics under the supervision of Sonal Gerten, instructor and Brett Devine, an assistant professor, who both function as senior partners on the consulting team.

“The Marketing Analytics Clinic provides Hamline students with an important professional experience and serves the Twin Cities business and nonprofit community,” said Anne McCarthy, dean of the business school.

The four undergraduate students in the first Marketing Analytics Clinic cohort — Alex Rouse, Max Bolger, Shanoah Harren and Dominic Hebel-Barreto — have a semester to complete the consulting project.

“My ultimate goal is to work as a data scientist or analyst in sustainability and/or environmental analytics,” said Harren. “I know this job will create a great foundation and supply me with important skills for a future career in any analytics role.”

President of the AmeriSave wholesale mortgage division, Michael Brenning ‘97, is a Hamline alumnus and previously served on the School of Business advisory board. He is a strong proponent of the new Marketing Analytics Clinic.

“Hamline students know how to analyze business data as well as transform it into actionable information for making decisions,” said Brenning who is responsible for building a technology-focused platform to serve mortgage brokers across the country.

“The amount of data we work with is staggering,” said Brenning. “My team is happy to be a part of building the students’ skills and will appreciate the students analyses and fresh insights.”

“I am excited to apply my skills to the AmeriSave data,” said Harren. “I am ready to get started.”

Written by staff