Hamline News

New Branding Initiative Celebrates Hamline’s Legacy of Leadership


Hamline University is ready to tell its story in a more compelling way with the launch of a bold, new brand campaign. The We Take The Lead campaign is part of a strategy to raise awareness of the university and strengthen its reputation worldwide.

Showcasing what makes Hamline distinctive will benefit the entire Hamline community by attracting the best and the brightest students, connecting with alumni and donors, generating more philanthropic support, and raising more awareness about the university’s many accomplishments to the general public. 

The launch of this new brand campaign signals the beginning of a successful new chapter in the history of our great university. Get a first look at hamline.edu/wetakethelead and stay tuned as we continue to roll out the brand at the State Fair and through Alumni Weekend. Then do your part to take Hamline boldly into the future by sharing our story and showing your Piper Pride with #WeTakeTheLeadHU.