kim mckeage

Contact Info

Kim McKeage
651 523-2708
East Hall 304E
Hamline University MS-A1740
1536 Hewitt Ave
St Paul, MN 55104

Kim McKeage


Contact Info

Kim McKeage
651 523-2708
East Hall 304E
Hamline University MS-A1740
1536 Hewitt Ave
St Paul, MN 55104


Kim McKeage's teaching focuses on quantitative analysis, statistics, food systems, consumer behavior, and market research. She came to Hamline after an award-winning career at the University of Maine. Professor McKeage earned a Ph.D. in Business Administration with a concentration in marketing and a minor in social psychology at the University of Massachusetts-Amherst. In addition, McKeage received her M.S. in Accounting from Oklahoma State University, her M.A. in Women's Studies from Southern Connecticut State University, and a B.A. in Mathematics from Mississippi University for Women. 

 McKeage has worked in retail management and internal auditing, has offered numerous workshops for business leaders and educators, and has led consulting projects for small businesses and nonprofits. While teaching at Hamline, Professor McKeage was nominated for the Robert Foster Cherry Award for great teaching and was awarded the Holt Fellowship to Advance Teaching and Scholarship.

McKeage's interests in marketing focus on unintended consequences, food systems, consumer identity, sustainability, and social responsibility. Her research spans topics ranging from consumer socialization and gender roles to the social effects of advertising. In the area of unintended consequences of advertising, her research focused on the negative social effects of idealized portrayals of men in advertising and, more recently, aggressive humor used in ads. She is currently studying the consequences of industrializing food supplies, feminist responses to nutrition concerns, the on-going second-shift problem, and conducting historical analysis of product placement in cookbooks.

Teaching Style

Professor McKeage does not believe in passive learning. She wants her students to experience the subject matter being taught through engagement in the classroom. To engage her students, McKeage adapts different teaching techniques by working through problems, cases, and discussions in class with her students.

"Words of Wisdom: 'Be nice to one another.'" - Kim McKeage  


Professional Website

Teach One Feed One - A general blog about education, food policy, and cooking
Lifelong Learning Community
Tech Tools

Recent Publications
Kim McKeage and Charles Gulas (2013) "Relationships, Roles, and Consumer Identity in Services Marketing," in Services Marketing Quarterly, 34(4): 231-239.

Kim McKeage (2013) "Eggplant Comes to the Party: Consumer Culture and Product Placement in Late 20th Century Cookbooks" in Leighann C. Neilson, ed. Varieties, Alternatives, and Deviations in Marketing History: Proceedings of the 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM).

Kim McKeage and Emma Schroeder '13 (2013) "A Tale of Two Food Systems: Rescripting Neoliberal Discourse on the Food Gap in America." in Detlev Zwick and Sammy Bonsu, eds., Proceedings of the 38th Annual Macromarketing Conference.

Gulas, Charles, Kim McKeage and Marc Weinberger (Winter 2010) "It's Just a Joke: The Denigration of Males in Humorous Advertising." Journal of Advertising.

Bay, Darlene, Kim K. McKeage, and Jeffrey M. McKeage, (December 2010) "An Historical Perspective on the Interplay of Christian Thought and Business Ethics," Business & Society, vol. 49, issue 4. Selected

Additional Publications
McKeage, Kim (2010) Book review of Kitchen Literacy: How We Lost Knowledge of Where Food Comes from and Why We Need to Get it Back, by Ann Vileisis. Journal of Macromarketing, 30(December): 406-407. DOI: 10.1177/0276146710379416.

McKeage, Kim and Darlene Bay (2006) "Emotional Intelligence in Undergraduate Accounting Students: A Preliminary Assessment," Accounting Education: An International Journal, 15(4): 439-454.


Recent Presentations
Kim McKeage and Beth Crosby (2013) "An Exploration of the Effect of Consumption and the Media on the Creation and Continuation of African-American Women's Beauty Stereotypes," presented at CHARM.

Kim McKeage (2012) “Doin’ It Herself: Forays into ‘Radical Home Economics’.” Women and Labor: At Home, At Work, Around the Globe – 20th Annual Women’s Studies Conference, Southern Connecticut State University, New Haven, CT.

Kim McKeage (2011) "Before Wayne's World, Foreshadowing Idiocracy: Product Placement in To the Bride" - presented at the Conference on Historical Analysis and Research in Marketing (CHARM), New York, NY. McKeage, Kim (November 2010) "The Spirit of Cooking and Our Sacred Homes" Presented at the 2010 National Women's Studies Association annual conference.

Selected Additional Presentations
Stacie Bosley and Kim McKeage (2013) “The Virality of a Pyramid Scheme” presented by S. Bosley at the Eastern Economic Association, New York, NY.

McKeage, Kim and Cheryl Adkins (2008) "Employee-Manager Fit on the Dimension of Customer Service Climate and Employee Outcomes," presented by C. Adkins at the Southeast InfORMS Conference, Myrtle Beach, South Carolina. Selected Trade Presentations

McKeage, Kim (2008) "Customer Service Excellence and Building Customer Relationships" Job training workshop delivered through the Retail University of Virginia, Richmond, Virginia.

McKeage, Kim (2008) "Measuring and Enhancing Customer Service Excellence in Retail Businesses" Small Business Development Center Workshop on Customer Service, Small Business Development Center, Farmville, Virginia.


  • Local Foods Working Group of the Hamline/Midway Neighborhood Coalition
  • Association for Historical Analysis and Research in Marketing
  • Macromarketing Society
  • Hamline University Task force for First Generation College Students
  • Faculty Leadership Team - Center for Teaching and Learning
  • Minnesota Center for Environmental Advocacy
  • Agriculture, Food and Human Values Society
  • Association for the Study of Food and Society
  • IAFFE – International Association for Feminist Economics
  • Phi Kappa Phi National Honor Society
  • Iota Iota Iota
  • Beta Gamma Sigma
  • Kappa Mu Epsilon
  • Alpha Mu Alpha