Event Planning Best Practices and Resources Event planning is a complex undertaking, and can easily be overwhelming. The Recruitment and University Events office acts as a resource for the university community by providing ideas and resources for event planning and branding. An important element in creating a pleasurable event experience, is making sure an event is properly branded. Branding creates an environment that supports event objectives in a memorable and exciting way. It gives attendees the motivation to want to come, to perceive the event as the "place to be", and leaves them with a great lasting impression.In addition to branding an event, there are many “to dos” that go into planning a well-executed event.Here's a generic checklist to help as a guide as you plan your next event. This list doesn't include everything that needs to be done, and you'll want to personalize it for your particular event. Determine what sort of event will accomplish your goal. Contact the Classroom & Space Management Office to reserve your room space, order any special AV equipment needed, and provide room set-up. Engage your speaker/group/entertainment and send a contract. Contact Catering and set the menu. Determine your publicity plan, contact the Marketing Department for assistance with invitations, program, directional signage, etc. Compile the invitation list, obtain invitations, and send them (4-6 weeks in advance for formal events). Touch base with your event participants, answer any questions and confirm their tasks. Confirm your guest count with Catering. Make nametags for event attendees. Gather miscellaneous materials needed for the event (i.e. tape, pens, markers, signage, programs, etc.) Host your event! After the event, evaluate it and write thank you notes.