BBA in Marketing

A marketing degree prepares graduates for occupations within a variety of organizations. Hamline majors will learn the fundamentals of marketing and gain a thorough understanding of consumer behavior and strategic communications.

Degree requirements

BBA core curriculum

The following courses will comprise the core curriculum of the BBA degree. All students who pursue the BBA degree will be required to take these courses. Students are strongly encouraged to additional mathematics courses (like MATH 1161, 1162, or 1170) during their first year of studies.

M&E 1210: Microeconomics Analysis
M&E 1220: Macroeconomics Analysis
M&E 1650: Financial Accounting
New course: Managerial Accounting
M&E 3110: Foundations of Management
M&E 3120: Foundations of Marketing
M&E 3130: Foundations of Finance
M&E 3600: Business Law
New course: Quantitative Analysis and Data Management
M&E 5850: Strategic Management

1 statistics course: M&E 1230, MATH 1200, or PSY 1340
1 organizational or professional writing course: ENG 3340 or 3370
1 public speaking or small group communication course: COMM 1110 or 3370

Marketing courses

Consumer Behavior (currently offered as a Special Topics course)
M&E 3670: Marketing Management
1 additional marketing course (M&E 3800 or new courses to be developed)

All marketing courses

Class schedule