• Social Media Strategist Graduate Assistant

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    Graduate Assistant Purpose

    The Social Media Graduate Assistant will be a member of a dynamic, professional team dedicated to increasing the visibility and enhancing the reputation of Hamline University through thoughtful marketing, social media relations, and communications activities.

    This person to fill this graduate assistantship will help the Public Relations team enhance the reputation of the university and raise visibility, thereby driving enrollment growth in key graduate, law, and undergraduate programs. This will be achieved by helping to create and implement the university’s strategic social media, external communications, and public relations activities.

    Graduate Assistant Responsibilities

    • Help to maintain a strong, engaging presence and consistent voice for the university and its various schools on YouTube, Facebook, Twitter, LinkedIn, Digg, StumbleUpon, Flickr, and other social media sites.
    • Help to provide social media guidance, as well as tech support to departments, programs, schools, or individual staff and faculty to use social media effectively, with significant focus on Admissions, School of Business, School of Education, School of Law, and key undergraduate programs.
    • Use creative storytelling skills to enterprise, shoot, and edit compelling videos and photo essays on Hamline programs and people.
    • Engage positive, enthusiastic approach, tech-savvy skills, and advanced understanding of social media to assist PR department in exploring and engaging in new social media opportunities.
    • Provide support to Public Relations Specialist in managing existing student and alumni video-blogger program.
    • Enterprise and draft thoughtful, well-told stories about Hamline programs and people for the university’s website, which will be shared by Admissions, Alumni Relations, and various other departments with their constituents.

    Reporting Relationships

    This graduate assistantship reports to the Director of Strategic Communications. This person will work closely with the Public Relations Specialist, the PR & Communications, and the PR Experience Lab interns. The Office of Strategic Communications is part of the Division of Enrollment and Marketing.

    Mental/Physical Requirements

    I. Skills/ Characteristics

    • Excellent written and verbal communications skills, demonstrated by at least three years of professional writing experience, including journalistic writing
    • Experience in working with and developing creative content and a thorough understanding of how to utilize social media sites such as Twitter, YouTube, Facebook, LinkedIn, and others, for marketing purposes, demonstrated by at least two years of online marketing or professional social media management experience
    • Verifiable track record of social media campaign development & performance analysis
    • Experience in social media monitoring tools, versed on industry trends and innovations
    • Well-versed in social media vocabulary, tools, processes, analytics, emerging trends and best practices
    • Ability to work as part of a communications team in a dynamic environment
    • Demonstrated attention to detail
    • Ability to manage simultaneous projects
    • Excellent interpersonal skills; ability to work with a diverse clientele
    • Must possess creativity and demonstrate self immersion in social media
    • Ability to sit for long periods of time at the computer; job requires heavy concentration
    • Ability to lift and carry more than 25 pounds on a daily basis (camera, tripod, etc).

    Technical Skills Preferred

    • Proficient in shooting video on high-tech camcorder
    • Proficient on FinalCutPro
    • Expertise with sourcing and managing content development and publishing
    • Functional knowledge of HTML/CSS/FBML (build tabs on FB pages, etc)

    Educational Requirements

    Must be currently enrolled student entering The Hamline MBA program in the School of Business.

    Apply Now

    Send a resume and cover letter to gradprog@hamline.edu or
    Graduate Admissions, The Hamline MBA Graduate Assistantship Program, MS-A1710, Hamline University, 1536 Hewitt Avenue, Saint Paul, MN 55104.