• Business Administration - Marketing Concentration


    The Marketing concentration prepares graduates to contribute to the corporate, entrepreneurial, non-profit, and public sectors by having the skill to identify customer needs, develop products and services to serve those needs, make those products and services available, and assure that users have the awareness and interest to use them. In addition to opening doors to employment upon graduation, the marketing major opens minds to the importance of working with others and appreciating the diversity of ways people both perceive and satisfy their needs.

     

    Core Business Major Requirements

    One statistics course chosen from the following:

    One communication course chosen from the following:

    One writing course chosen from the following:

    Marketing Concentration Courses

    Three marketing courses chosen from the following:

    • MKTG 3980 - Special Topics
  • Career Development Center

    Learn more about career paths, transferable skills, and relevant organizations that relate to a concentration in Marketing.

    Download a career information sheet for your major from the Career Development Center. You may also contact the Career Development Center at 651-523-2302 or workshop@hamline.edu for more information.

  • Learn More

    Connect with an Admission counselor and request information to learn more pursuing a degree at Hamline.

    Request Info

    Already a Hamline student? Contact Nancy Webber, Undergraduate Program Director, at 651-523-2679 or nwebber01@hamline.edu

  • News

    School of Business Professor Stacie Bosley's research and expertise in multi-level marketing were used to inform a segment on HBO's John Oliver Show, a late-night talk and news satire program. Bosley was interviewed by a show producer to provide data and background on MLMs.

    School of Business Professor Kim McKeage presented the paper Twentieth Century Fashion: the Androgynous/Unisex Dimensions at the 2016 Macromarketing Conference in Dublin, Ireland.

    Dr. Peggy Andrews, director of the Hamline MBA program and lecturer in the Management, Marketing, and Public Administration Department, was the keynote speaker at the Minnesota Association of Colleges and Employers Conference on Friday, May 13.