Hamline News

April 16, 2013

Hamline’s Longtime Mascot Gets Potential Makeover

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The Piper has been a symbol of Hamline University since the 1930s. Throughout the years, the look of the Piper has evolved to reflect changes in different eras and in the Hamline community. Recently, there has been an effort to “revamp” the Piper costume into a figure that better represents the needs of the campus.

“Going through this process is really meant to re-establish the Piper mascot,” Collette Litzinger, director of undergraduate marketing and brand, said. “As well as to determine its role in Hamline pride and spirit.”

After many discussions with staff, faculty, and alumni about some possible changes, four designs have emerged as finalists for what the groups felt could best represent the look and feel of a Hamline mascot. Now the feedback process has been opened up to the entire community with an online survey that allows for comments about design, color, and style.

“Some of the designs have risen to the top, but all of them are very strong,” Litzinger said. “The costumes do stick to some of the traditional elements, like the feathered hat and the checkered cape.”

Despite potential changes to the Piper’s appearance, there have also been discussions about the Piper’s “personality” and what updates should be considered to better align with Hamline’s brand.

“We want something tough, we want something cool.” Daniel Campbell, web editor and chief designer of the proposed Piper redesigns, said. “We want something that people can get behind and cheer.”

Hamline is now encouraging the community to provide feedback in order to move forward with some possible changes. Community members, including alumni, faculty, staff, and students, can give their feedback here.

“I think the most important thing is to make sure that everyone in the community has a voice in this,” Campbell said.

To learn more about the history of the Piper or about the redesign process, click here.