University School of Business professor David Schultz recently published a new
book: Politainment: The Ten Rules of
Contemporary Politics: A citizens' guide to understanding campaigns and
argues that the contemporary political environment is actually the merger of
politics and entertainment—a concept he calls “politainment.” It is a world
where politicians seek to be celebrities and celebrities run for political
office. Politainment is the politics using late-night talk shows, the 24 hours
a day news cycles, and entertainment venues and techniques to capture the
limited attention of voters and viewers.
new book examines the key concepts of this new world of politainment. He
describes 10 simple rules for successful political campaigns—such as politics
are like selling beer and define or be defined—to explain what it takes to win
in politics and why politicians and the media need one another.
Politainment: The Ten Rules of Contemporary
Politics is written for political junkies, journalists and those exploring
American politics for the first time.
74 page paperback is published by Amazon and can be purchased exclusively on Amazon.com.